How Much Does a Wedding Website Cost in Canada?
When I was planning my wedding, I spent a frustrating evening trying to compare wedding website prices and gave up halfway through. Every platform listed prices in USD, hid the real cost behind monthly billing, and used "starting at" wording that meant very little. Here's what a wedding website actually costs in Canadian dollars, broken down by category and without the fine print.
The four real options
Wedding websites fall into four buckets, and the price gap between them is significant. Free platforms (Zola, The Knot, WithJoy) let you launch a basic site for nothing. Subscription platforms charge monthly, which adds up to roughly $150 to $650+ CAD over a year of use. One-time payment platforms charge once, usually $50 to $150 CAD. Custom web designers start around $500 and go to several thousand for fully bespoke work.
Each one solves a slightly different problem, and the right answer depends on what you actually want.
What "free" actually buys you
Zola, The Knot, and WithJoy all have free tiers. You get a basic site, an RSVP form, and a shareable link. For a couple who needs a date, venue, and an RSVP button, that can be enough. The trade-offs are usually invisible until you're a few weeks in.
Free sites typically display the platform's branding or ads somewhere on the page, which means your wedding URL ends up looking like a marketing surface for someone else. The best-looking templates are paywalled, leaving the most generic ones available for free. Guest list size, RSVP customization, invitation sending, and analytics are all commonly limited or removed. Your URL is something like yournames.zola.com instead of a clean address. And the platform's business model usually involves doing something with your planning data, often selling access to vendors or running targeted ads, which is worth reading the privacy policy about.
Free is genuinely free in dollars. You're paying in other ways. For some couples that's a fair trade; for others, it isn't.
What subscription platforms cost in CAD
Most paid platforms list prices in USD, so the actual cost in Canadian dollars is meaningfully higher than the sticker. Here's what the major options work out to over a typical year of use:
| Platform | Listed price (USD) | Actual cost (CAD, 12 months) | What the paid tier adds |
|---|---|---|---|
| Zola | Starts around $20 USD/month | ~$300 to $400 | Custom CSS, premium templates, ad removal |
| WithJoy | Free base + paid add-ons (USD) | Varies | Premium features, custom domain, priority support |
| Squarespace | Starts around $16 USD/month | ~$275 to $550 | Full website builder, custom domain, no ads |
| Appy Couple | Starts around $100 USD/year | ~$140 to $200 | App-based wedding site, push notifications |
| Riley & Grey | Starts around $35 to $40 USD/month | ~$400 to $650 | High-end templates, custom domain |
These are subscriptions. The longer your site stays live, the more you pay. Most couples have their wedding website up for 8 to 14 months (engagement season through the wedding and a few months after), which puts the real cost at $200 to $600+ CAD for a site you'll eventually take down.
And the listed prices don't include your bank's foreign transaction fee, usually around 2.5% on top of the exchange rate. A $20 USD charge often shows up on your statement as $28 to $30 CAD. Over a year, that adds up to a meaningful tax on choosing a US-priced platform.
I went deeper on the Canadian-specific issues with each platform in my guide to wedding website builders in Canada.
One-time payment platforms
A handful of platforms charge once instead of monthly. This is the model I built Always & Forever around because the subscription shape never made sense to me for a wedding. You use the site for a year, then less. Why pay every month?
Always & Forever is free to sign up and launch. You get a customizable wedding website with a clean URL, digital invitations, RSVP management, guestbook, photo gallery, and a dashboard, all included. A one-time $99 CAD premium upgrade unlocks the full experience: more customization, higher limits, and advanced guest tools. No subscription, ever.
Other one-time options exist in the $50 to $150 CAD range depending on the platform and features. The advantage of the whole category is predictability. You know exactly what you're paying, in your own currency, and you don't have to remember to cancel after the wedding.
Free to launch. $99 CAD one-time for premium. Sign up free, build and preview your site, and upgrade only if you want the full experience. No subscriptions, no USD conversion, no surprises.
See real examplesCustom web designers
At the top of the price range, you can hire a web designer to build a wedding site from scratch. The going rate in Canada is $500 to $2,000+ depending on the designer and the scope, and high-end work can run $3,000 to $5,000+ for a fully bespoke experience.
What you get is genuine one-of-a-kind design. The site is built specifically for you. No templates, no shared layouts. The trade-off is cost and timeline. Custom work takes weeks or months, and you'll usually need the designer's help to make even small content changes, which can be frustrating in the weeks before the wedding when details are still moving. For couples who care deeply about the design and have the budget, it can be worth it. For most couples, a customizable platform gets you most of the way there at a fraction of the cost.
The hidden costs nobody mentions
Beyond the headline price, a few costs sneak into the final bill on US-priced platforms. The exchange rate alone adds 35 to 45 percent on top of the listed USD price depending on the day. Your bank's foreign transaction fee is another 2.5 percent. Some platforms charge separately for a custom domain ($15 to $40 per year). The premium templates that look the nicest in the marketing screenshots are often paywalled separately from the base subscription. And the one that catches more couples than anything else: the renewal you forget to cancel after the wedding.
That last one happens because after the wedding you're on your honeymoon, then settling in, then suddenly it's three months later and you've been quietly billed the whole time. If you go with a monthly plan, set a calendar reminder for the day you intend to cancel, or you'll keep paying long after the wedding is over.
What's worth paying for
Not every couple needs a paid wedding website. If you just want a basic page with the date, venue, and an RSVP form, a free tier will work. If any of the following matter to you, the upgrade pays for itself.
RSVP tracking and reminders saves the most time and stress of anything on a wedding website. Being able to see who's responded, who hasn't, and send a one-click follow-up is worth actual money compared to chasing replies by text. I wrote about handling guests who don't RSVP if you want the full approach.
Design that actually looks like your wedding instead of a default template is the other big one. A clean URL on a real domain (alwaysandforever.ca/yournames feels different from yournames.genericplatform.com) sets a different tone, especially on a printed save-the-date. And not having someone else's logo or ads on your wedding website is worth a lot to most couples.
If you want the full picture of what your wedding website should actually include, my checklist covers everything from essentials to nice-to-haves.
Information about third-party platforms is based on publicly available details as of the publish date. Features and pricing may have changed. Always & Forever is not affiliated with any of the platforms mentioned. Check each platform's website for current pricing.
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